Ford launches a social media campaign using #noapologyneeded encouraging people to share their photographs showing what it means for them to be Americans. The campaign encourages users to share their images on social media of wearing patriotic apparel, touring National landmarks and beaches, visiting theme parks, drive-in movie theaters, and museums. The participating users have a chance to be featured in a big-screen slide show during Ford’s showcase event. Increased exposure to the brand will set a tone for future campaigns.

Some rights should not be taken for granted. Reminding people of their voting rights and earned liberties is an effective way to raise patriotic emotions. By launching a campaign on multiple channels encouraging people to vote on the next elections, Ford  brings brand awareness and creates hype around locally designed and produced vehicles for a cleaner tomorrow.

To honor all the beautiful landmarks in the United States, Ford develops the ultimate road trip planner. It helps drivers find the most efficient way to get to the next stop, utilizing the charging stations specifically installed for electric vehicles. The road trip planner is linked to a website where people can share their photographs and experiences for a chance to win exciting Ford merchandise, specially designed driving sessions, and access to festivals and events.

Finns like to think of themselves as the fastest nation on earth as they have produced quite a few Formula One world champions. As fast speed is in the nation’s heritage, Finland boasts several driving academies, where customers can test their skills on the icy roads. A collaboration with these academies to use Ford as their vehicle of choice, is featured in a broad media campaign. An exciting mobile racing game app showcasing the abilities of the car is attracting the attention of racing enthusiasts.

Escaping to the countryside during the summer and early fall is a must for Finns. Staying at a cottage by water, time is mostly spent doing nothing with an occasional dip in the lake and grilling sausages. Round-the-clock sunlight makes cottage life the best way to recharge batteries. Advertising Ford as the ultimate electric vehicle to take people to this blissful existence is a successful way to connect with emotions deeply rooted in the Finnish way of life.

Finns do not like to be close to each other more than absolutely necessary. Social distancing is a norm on bus stops, public transit, and grocery stores. The connection between the country’s way of living and the extended mileage of the Ford is established in this campaign. The landing page of the Ford Finland website features a typical Finnish landscape with no people in sight.

Leading social platforms are a primary placement for playable ads. They are most commonly found in feeds or within Facebook, Instagram, and Snapchat Stories carousel feeds. Ford develops a playable ad, where consumers are invited to complete a series of tasks for time, finding hidden landmarks on a map. High scores award players prizes and consumers can share their ratings via built-in social sharing. The highly entertaining playable ad is hosted on a microsite, shared via all Ford social media channels and is available for consumers to play on desktop and mobile.

Ford sponsors a series of ghost blogs published on Medium.com on the new and exciting future of local manufacturing and its benefits. Each blog will feature a different benefit of producing locally —
environmental impact, supporting local communities, and a reliable supply chain, among many. Medium.com does not have paid advertisements, and many people rely on it to get information and honest opinions. By including Ford as an example of these new trends in doing business in the United States, the company gaina brand awareness without using straightforward advertising.

By creating multiple videos of employees telling their stories on why they love working at Ford and what makes them proud to be part of the tradition in American manufacturing, Ford raises employee trust and brings back the confidence in the company. By doing that, it shows its target audience that Ford is still the innovative company it once was. The series of videos is posted daily on Ford’s LinkedIn page, with shares on other social media channels.