Objective
The legendary pony is here with an eye-catching modern design offering an entirely new way to ride. Trends in sustainability and technology advance, so does our brand. Our goal is to enter the competitive EV market creatively by introducing an entirely American-made electric crossover. Ford Mustang Mach-E is the vehicle of the future; it is as convenient and sustainable as the modern age requires and is dynamic and exhilarating as our legendary original.
Audience Details
• Values American-produced goods and supports local economies
• Is tech-savvy
• Cares about the environment, stays active, and loves nature
• Appreciates tradition and retro trends
• Is ready for a thrilling driving experience
• Enjoys social life and/or has families
Goals
The advertisement will aim to generate and expand brand loyalty with new and current customers, strengthening brand presence in the current markets. By tapping on the patriotic emotions as well as increasing awareness of sustainability and creating long-standing support for locally produced vehicles, the advertising will strive to increase sales.
Key Message
Ford’s new contemporary design is an extension of its true legacy of fast and exhilarating cars. Our brand is looking into the future to bring infinite opportunities to drivers.
Target Audience
Ford will strengthen its connection with loyal customers, who value tradition and American-made products. We will aim to expand our reach to younger professionals, who are concerned about the future of the planet. These potential customers value both fast and exciting vehicles as well as appreciate adventure, tradition, and comfort.
Key Message
Ford has built an all-electric crossover vehicle for people with passions for nature and adventure. The car is appealing to traditional fans of fun and dynamic vehicles as well as people looking for more space and comfort. The cutting-edge technology makes the ride both powerful and comfortable.
